Case Study

CAPTAIN’S CHAIR

Setting Sail for a Sea of Leads

Challenge
As Captain’s Chair prepared to go public over the summer of 2019, the sales tool vendor identified only 10 potential leads from their lead generation efforts. To find more clients, they needed to partner with a firm specializing in outbound lead generation that could identify companies matching their technology compatibility requirements.

Solution
By choosing a quarter-time business development representative (BDR), Captain’s Chair was able to tap into Marketopia’s lead network and find MSPs that use the technology stack required to run their software solution.

Results
The BDR representing Captain’s Chair got to work immediately, securing an appointment on day one. In less than four months, the company has received 38 qualified leads. These leads resulted in new business, which gave the company a baseline for success heading into the future.