With no dedicated marketing staff, OnPar Technologies was having a hard time getting any traction with their marketing efforts. Improving processes to bring in new leads, sales and referrals required a dedicated marketing partner.
OnPar went all in to improve their marketing by signing a Mach 4 plan, which included an updated website, a full-time business development representative (BDR) and other marketing services. They also added a logo redesign and sales enablement tools, giving them a fresh look and collateral for new sales opportunities.
The revamped website and a full-time caller helped OnPar obtain a steady flow of qualified leads. These leads resulted in an influx of new clients with more than $57,000 in projects and $13,000 in monthly recurring revenue (MRR) during 2019.